Olipop: Taste the Past. Drink the Future.

This campaign reimagined soda for Millennials and Gen Zers who crave the fizzy, familiar flavors of their childhood but now care about what goes into their bodies. With the headline “Taste the Past. Drink the Future,” the work leaned into retro visuals and nostalgic phrasing to evoke classic soda memories, while positioning Olipop as the grown-up upgrade their gut actually approves of.

Each execution celebrated Olipop’s ability to recreate the flavors people grew up loving without the sugar crashes or artificial ingredients. The tone was cheeky and confident, reminding the audience they’re “older, wiser, and their gut knows better.”

The campaign explored multiple directions, all unified by bold, vintage-inspired design and a modern wellness message. It was nostalgia with a twist of familiar fizz and a smarter formula.