Thermacell Patio Shield E-Series

Thermacell’s E-Series Rechargeable Repeller is designed for young parents who want a mosquito-free backyard without the hassle of sprays or chemical concerns. The campaign focused on the emotional benefit of spontaneity to help families enjoy outdoor time without worrying about bug protection.

Targeting active parents aged 25–30, the work leaned into clean, wearable-inspired design and messaging that positioned the product as “mosquito repellent on autopilot.” Each execution emphasized ease, safety, and peace of mind, with visuals and copy that reflected the simplicity and reliability of the device.

The campaign direction is unified by a consistent tone of family and worry-free fun.